The SNYPR Team

Doug Appleton
Co-Founder / CEO

Entrepreneur and 20-year corporate lawyer focusing on start-up and emerging growth companies. General Counsel at CBS MarketWatch and Shutterfly. Former General Manager at Easton-Bell Sports, Lacrosse Division. Co-founder and CEO of Talon Lacrosse (purchased by Easton-Bell in 2010). Brown Univ and Univ of Maryland School of Law.

Cort Kim
Co-Founder / Head of Product

Former head of lacrosse sales at Easton-Bell Sports. Co-founder and VP of Talon Lacrosse (purchased by EBS in 2010). Managed national sales team and pro players, and also contributed to product development and grassroots sports marketing in launching the Easton Lacrosse brand. University at Albany (NY).

Hilleary Hoskinson
Co-Founder / COO

Founding partner of MVP Performance Institute, a company that brings sport psychology principles to high performance business teams. Former marketing and publishing executive. SVP US News, General Manager Fast Company, VP Excite@Home, CMO eHealth. Dartmouth College.

Yevgeniy Spektor
Cheif Technology Officer

Specializes in signal processing and signal analysis, as well as aerospace experience. MS (w/ honors) in Electrical Engineering & Mathematics from Santa Clara University.

Jack Huber
Player Engagement / Social Media

Responsible for SNYPR player engagement and social media marketing. Founding partner of Restaurant Ventures 360, a restaurant consulting firm based in Chicago. Youth lacrosse coach and member of University at Albany America East Championship Teams. University at Albany (NY).

Kevin Crowley
Pro-Sponsored Athlete / Advisor

Drafted 1st overall in the MLL, NLL and WLA Entry Drafts. Stars for Team Canada, the MLL Florida Launch and NLL Philadelphia Wings. 2013 MLL-MVP Award Winner. Member of the 2014 Team Canada World Championship victory. Two-time first team All-American, D1 Midfielder of the Year and Player of the Year at Stony Brook University.


Our seed round was led by Innovation Endeavors, which was co-founded by Eric Schmidt to invest in entrepreneurs working at the intersection of emerging technologies and growing global markets.

Our other investors include some of Silicon Valley’s well-known venture capitalists, incubator founders, software entrepreneurs and athletes. Our board includes experience as a Senior Vice President of BD and M&A at Shutterfly. GM of New Ventures for eBay, #3 employee at eLoan and a member of the Board of Directors of Positive Coaching Alliance (PCA).

If you are interested in learning more about investing in SNYPR, please contact


Direct access to players is our competitive advantage. SNYPR is designed for the players we coach. We run programs and coach youth, club, and high school lacrosse teams in the heart of Silicon Valley.

Our over 600 youth and high school players are both our inspirations and usability lab. We test our product and ideas every week at practice, We get constant, rich feedback. We watch young players improve at a remarkable pace. We also see what doesn’t work. We learn, adapt, make it better.